Yen Dung fragrant rice is not only good quality but also bring high economic value to farmers. Each hectare of fragrant rice yields 5 million VND higher than pure rice, while the investment cost is not large in both rice and labor. These are the outstanding advantages of fragrant rice Yen Dung.

In 2011, the product of Yen Dung fragrant rice has been granted by the National Office of Intellectual Property (Ministry of Science and Technology) certificates of protection of trademark.

This is a condition to improve product value and economic efficiency of Yen Dung fragrant rice products. Accordingly, 80 households who are members of the Association producing and consuming fragrant rice will be used logo with the words "Yen Dung fragrant rice" on the package when selling products.

At present, the area of aromatic rice is produced mainly in Canh Thuy, Tu Mai, Duc Giang and Tien Dung communes.

With the efforts of Yen Dung District in the preservation and development of this specialty brand products such as the planning of concentrated rice production areas; hardening of internal field canal, repairing pump station; Supporting the farmers on the part of rice seed price; Organize training on transfer of cultivation techniques, caring and prevention and pest control for fragrant rice; Looking for market output for products ... Yen fragrant rice brand will be more and more welknown by the consumers./.